As an intern at Beanitos, I was given the task of creating a new identity for a new flavor. This is an unofficial mockup however I was able to collaborate with their in-house designer to produce an official new flavor's packaging as well. An illustration I created for this project also ended up on the official packaging of Beanitos' Salted Caramel Twists and Cinnamon Twists.
I studied flavor cues, materials, typefaces, and colors of other salted caramel items. The challenge was producing an original identity while making sure it could stand with the rest of the flavors Beanitos offers.