Branded Assets


Package Design


I was given the task of creating a new identity for a new flavor alongside Beanitos’ inhouse designer. An illustration I created for this project also ended up on the official packaging of Beanitos' Salted Caramel Twists & Cinnamon Twists.

I studied flavor cues, materials, typefaces, and colors of other salted caramel items. The challenge was producing an original identity while making sure it could stand with the rest of the flavors Beanitos offers.